You’ve probably read numerous posts on the importance of keywords and how to properly research on relevant keywords when creating content for your blog.
But which kind of keywords should you really be using? Long tail keywords are a keyword phrase containing three or more words in them. These type of keywords are mainly used when a user is looking for something specific or when a website owner wants to refine their search terms on the web page.
Why should you use long tail keywords?
Perth SEO company, Digitise My Business’s research indicates that long tail keywords account for as much as 70% of search traffic. Additionally, conversion rates for long tail keywords are 2 times higher than for head keywords and pages optimised for long tail keywords move up 11 positions on an average basis.
Long tail keywords are also more descriptive, and thus deliver more specific traffic. For example, when a user searches for “cheap accommodation San Diego, California”, they already know where exactly they want to go; in contrast, someone who searches for “cheap accommodation California” may not necessarily be sure of where they want to go. This means that the visitor who used the long tail keyword is more likely to buy your product or service.
Moreover, you’ll discover that long search terms have far much less competition than common keywords. The more specific and longer your search terms are, the easier it will be to rank on that terms on SERPs.
Long tail keywords give you an advantage over your competition as they focus more on a niche. This increases your chances of conversion.
Identifying a good long tail keyword
Once you come up with a potential long tail keyword, go to Google’s keyword tool and acquire the exact match search volume for the keyword. This will give you the estimated competition, CPC, and how profitable that keyword is. Some keywords may be grammatically incorrect, thus, you’ll have to come up with creative ways to use them in your content.
As a business owner, you may not have the time for all this. Hiring a search engine optimization company will help your site rank better as they are able to identify profitable long tail keywords that will also help with conversion.