A recent study revealed that most consumers bought more of their purchases on the web than in brick-and-mortar stores. Of the 5,000 respondents, only 20 percent were able to purchase their needs in actual stores, which is down from last year’s 20 percent.
Bearing that in mind, newbie online entrepreneurs can take advantage of the web to help drive more consumers into their brand and their products. The only question is, how?
To help you kickstart your journey towards building an online business, here’s what you need to know:
Identify your business
Online businesses come in different forms, from being a specialized retailer, app developer, or SEO consultant. Regardless of what business you are venturing into, you have to pin down your business structure, the name of your business, its nature, and its differentiator to lead you to success.
Develop your own website, or have it designed by someone for you
To hook your soon-to-be loyal customers, you’ll need a website where they can thrive in to find what they need. The good news is, if you don’t have the necessary skills to develop your own website, some design companies in Brisbane like Expose Media offer a wide-range of creative, marketing and digital services that go on top of web development.
Write the most engaging copy
To create traffic, developing a copy that sells will go a long way in driving visitors to your website — and keeping them. To do this, you’ll need to develop a headline that arouses interest among the readers, add testimonials from people who you have worked with before or have tried your products, talk more about your brand and your products, and describe how your products can solve your potential clients’ problems. That way, you can generate bigger traffic than you’d expected.
Strategise ways to develop your customers’ lifetime value
In a report, 36 percent of people who purchased from you once are more likely to buy from you again if you follow up with them. To make sure this happens to you, you need to use back-end selling and upselling by offering products that complement their first purchase or sending out loyalty coupons that are redeemable on the next visit.
Starting your own business can be a rewarding experience, especially to newcomers. Once you are able to pin down the things you need to do to become a successful online entrepreneur, then you will be able to see your business grow in no time.