Everybody understands how hard it is to come up with a unique angle to a story. Unless your editor gives you a specific angle for an assignment, you need to look at all the information available and find something that hasn’t been reported a thousand times before.
If you’re having trouble coming up with a good angle, these resources can help:
A PR Platform
If you’re tasked to come up with a company profile, you’ll find a platform for public relations extremely helpful. These platforms feature news and information from several corporations. You get access to the product or service they are highlighting, events, or even company accomplishments. You can take things one step further by looking at what has not been discussed before, and focus on that.
The Company Brief
A company brief would include more comprehensive information. In fact, it may mention their direct competitors and give insights into their marketing strategies. The brief may also link you to the brand’s social media accounts, where you can find how they interact with their followers. This info can help you come up with a unique approach to an otherwise generic angle. An insight into how they do business goes a long way in writing a good story.
Other Articles Written About the Subject
Some companies offer the bare minimum in terms of brand profile, choosing instead to let their products or services speak for themselves. If this is the case, your best bet is to look at the articles written about them and tackle something that has been left open. It takes a little bit of creativity to find a new angle, but while reading, you can come up with questions you can answer in your report.
Writing about a company or their products doesn’t have to be boring. If you are equipped with the right information, coming up with a good angle is easy.